At 32, Sean Hall launched a small side project with just $3,000. Today, it’s generating over $100,000 per month. Here’s his journey from a simple idea to a profitable, full-time business.
Quick Facts:
- Hall started Wellious, his health-focused protein powder brand, in 2021 with an initial budget of $3,000 and a single Instagram post.
- Countless late nights and weekends went into perfecting his product to meet a gap he saw in the market.
- Today, Wellious is a six-figure-per-month business, and Hall is aiming for seven-figure revenue within the next year.
From Health Challenges to Business Ideas
When Sean Hall, an Orlando-based entrepreneur, noticed that most protein powders contained unhealthy additives, he decided to make his own. He wanted a product made of pure, healthy ingredients without the hidden additives often found in “health” products. Armed with determination and a passion for wellness, Hall devoted his nights and weekends to crafting a protein powder that he felt truly deserved a place on the shelves.
The Start of Something New
Hall started Wellious in late 2021 while working full-time as the head of a digital publishing company focused on food and wellness. His health struggles had sparked a personal journey toward healthier living, and it was during this time that he began looking closely at his diet — including the protein powders he was consuming. He was shocked to find that many supposedly “healthy” powders were packed with artificial ingredients, and he saw an opportunity to create a better, cleaner option.
With a background in food and wellness and a keen interest in nutrition, Hall spent countless hours refining his product, ensuring that each ingredient served a clear, nutritional purpose. From almond protein, sourced from California almonds, to chickpea protein that balanced the nutritional profile, every element was selected with care. He even went through an exhaustive process of selecting the finest cocoa and vanilla to achieve a perfect, natural flavor. By using only monk fruit as a sweetener, he avoided the gastrointestinal issues that many alternative sweeteners cause.
From Idea to Reality — And an Unexpected Response
After sourcing his ingredients and creating a small initial batch, Hall took to Instagram to announce his new product. He expected a modest response. But within minutes, orders started flowing in — not just from friends and family, but from strangers who were thrilled to find a clean, high-quality protein powder option. Demand kept growing, and it wasn’t long before Wellious was gaining a loyal following.
Growth Fueled by Passion, Persistence, and Social Media
As demand increased, Hall ramped up production, expanded his distribution to Amazon, and strategically partnered with influencers who shared his enthusiasm for health and wellness. Wellious began to go viral on TikTok, with both influencers and everyday customers raving about the product. Hall’s inbox was flooded with messages from customers who appreciated how the product met their dietary needs without causing bloating or other issues. These positive reviews, along with an enthusiastic social media following, helped Wellious grow faster than he ever imagined.
Making It Full-Time
About six months after launching Wellious, Hall made the decision to shift his focus to it full-time. What had started as a side project had quickly outgrown his ability to manage it on the side, and Hall’s commitment to maintaining the quality of his product meant he wanted to be hands-on every step of the way. This leap wasn’t without challenges — he encountered obstacles in maintaining stock, handling production demands, and financing. But Hall’s dedication and love for his product kept him going, and each success made the late nights and sacrifices worth it.
Challenges and Rewards Along the Way
Building a business from scratch came with its fair share of struggles, from dealing with inventory shortages to facing the overwhelming demand that often outpaced his production capacity. But Hall kept his focus on gratitude and discipline, working late nights and weekends to keep the momentum going.
The biggest motivator, however, was the feedback from customers. Hall heard from people who were grateful to finally find a product that worked for them — a protein powder that didn’t upset their stomachs, met dietary needs, and even appealed to picky eaters. These messages reinforced his commitment and passion for the brand, making every challenge worth it.
Where Wellious is Headed
With revenue growing 600% year over year, Wellious is now generating six-figure monthly revenue, with projections to reach seven figures within the next year. Hall remains dedicated to improving his product and enhancing the experience for his customers, from quality ingredients to the overall buying experience. By focusing on continuous improvement, he’s committed to making Wellious a brand that customers can trust and love.
Advice for Aspiring Entrepreneurs
For those thinking about starting their own side hustle or business, Hall shares a powerful message: “The only real failure is never trying.” Hall took a risk with his initial $3,000 investment, and despite uncertainties, his belief in the product led to incredible success. He emphasizes the importance of creating something that genuinely solves a problem and doesn’t just aim to make money.
His advice is clear: if you have an idea that you’re passionate about, take that first step. Test it, learn, and keep pushing until the side hustle becomes the main hustle, whether that takes months or years. With determination and a product that genuinely fills a need, success may be closer than you think.
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