In the ever-growing world of online income opportunities, knowing where to begin can feel overwhelming, and it’s easy to dismiss many options as impractical. But Florida-based Francisco Rivera, known as Frankie, overcame that initial doubt and, within a year, transformed his career from online teaching to running a highly successful print-on-demand business on Etsy.
In this Success Story, we dive into how Frankie’s journey of building a near-passive online business took him from teaching to thriving as a business owner in 2024. Let’s explore how he built his dream career.
A Shift to Online Independence
When we asked Frankie to share a bit about his background, he began with his roots: “I grew up in Orlando, Florida, and spent over three years living with my brother in Texas, where I worked in an Apple store. But in 2020, I decided to return to Orlando to be closer to my family, especially as my parents grew older.
“Back home, my sister suggested I try online teaching with a school company. I have a background in music production, so I started teaching music. However, I soon found more success with subjects like critical thinking and social skills, especially for kids on the autism spectrum, using interactive tools like Minecraft to engage them.”
Frankie taught online for three years, five days a week, gaining his first experience working independently and crafting his own curriculum. However, as students returned to in-person classes, he began seeking a new path—one that offered greater flexibility and long-term potential.
Discovering Print on Demand
In January 2023, Frankie started exploring online business ideas. Initially skeptical of many models he encountered, he eventually discovered print-on-demand (POD), which enables entrepreneurs to sell custom products without holding any inventory.
“At first, I was hesitant,” Frankie admits. “It seemed too good to be true, like a quick scheme. But after looking into it further, I decided to give POD a shot.”
He opened an Etsy store, registered with Printify for production, and was impressed by its range of customizable products. Rather than common items like mugs or t-shirts, Frankie chose a unique product—print-on-demand candles. This decision allowed him to target a niche market with minimal competition, and he soon started seeing sales.
Finding Success with a Niche Product
Through his Etsy shop, Frankie focused on offering candles that would make meaningful gifts. He explains, “I wanted products that would resonate with people and serve as thoughtful, memorable gifts. Candles seemed perfect, as they’re both personal and universally appreciated.”
Frankie’s business strategy emphasized high-quality mockups, detailed descriptions, and keyword-optimized titles. “Providing accurate product information is essential,” he says. “I make sure customers know the candle’s dimensions and other details to ensure they’re happy with their purchase.”
Tips for Etsy Success
For anyone considering an Etsy store, Frankie has a few practical suggestions. “When listing items, focus on creating clear and appealing visuals, and make sure your titles reflect what shoppers are looking for. For instance, consider the type of event or need—like a candle for a relaxing evening or a heartfelt appreciation gift.”
Additionally, he advises newcomers to start with competitive pricing, especially before building up customer reviews. “Getting early positive feedback is crucial for trust and sales growth.”
Challenges and Lessons Along the Way
Like any business, print-on-demand had its learning curve. Frankie encountered shipping issues like cracked candles, but he emphasizes that a proactive approach to customer service can turn challenges into opportunities for improvement. “Printify’s customer service has been helpful whenever I faced issues, which made a big difference.”
Marketing and Scaling
While Frankie initially relied on Etsy Ads and organic traffic, he believes in the value of social media marketing to expand reach. However, he has chosen to focus on refining his product listings and designs. “It’s easy to feel overwhelmed with too many projects, so I concentrated on the fundamentals,” he says.
The holiday season proved to be especially profitable, as many customers purchased his candles as gifts. “Orders surged during the holiday season, which really boosted my revenue. It’s essential to be prepared for these peak times.”
Achieving Six-Figure Sales
Frankie’s first-year revenue reached around $450,000 across his Etsy stores, a testament to his dedication and smart choices. “The profit after expenses was within the six-figure range,” he shares. Impressed by his success, Frankie stopped teaching by the end of 2023 to focus on his business full-time.
Now, with a streamlined model, he plans to replicate his success by launching additional stores and exploring new product lines. “Once you know how to make one store successful, it’s possible to replicate that process. Print-on-demand has given me freedom, and I’m excited to see where it can take me next.”
Words of Advice for Beginners
For those looking to start their own online business, Frankie advises beginning with a learning mindset and patience. “Take advantage of online resources. YouTube is an incredible, free tool, like a digital university. Dedicate a little time each day to building your store. Even if you have a full-time job, commit to listing one new product daily, and give yourself a few months to see the results.”
Reflecting on his journey, Frankie encourages others to persevere. “Stick with it. An online business can provide the flexibility and independence that many people seek, and if you’re willing to put in the effort, it can pay off immensely.”
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